MONEY DOESN’T GROW ON TREES, BUT MODAL DOES (THAT’S ALMOST AS GOOD)
MODAL, a natural fibre, downy soft on the skin and exceptionally ecological, comes from the beechwood tree. Beechwood forests have thrived in Europe for centuries where over 7,000 animal species call home. These trees independently multiply and rejuvenate, providing a natural, sustainable source of raw material.
PURE ORGANIC COTTON
ORGANIC COTTON production assures the sustainable health of soils, ecosystems, and ultimately us. Using innovative, natural processes rather than artificial toxic chemicals or genetically modified organisms – GMOs, this scientific process benefits the environment we all share and love.
THE OLD SOFT SELL
Some NP designs are constructed with our buttery soft 100% ORGANIC COTTON while others, with our luxurious 50% COTTON / 50% MODAL fabric. This sumptuous combination renders fabric that flows over your body in a flattering, fluid drape. Now, we know you didn’t ask, but we wash your tees first. Not once, but twice. They won’t shrink, pill or fade. And fair warning, our versatile, everyday tees often become just that, your “EVERY DAY” tee. So you’d better get two...or three.
ETHICAL PRODUCTION. YOU CARE, SO DO WE
Our standards of production are high. All of our products are responsibly knit, cut and sewn in Los Angeles (cool, I know) then designed, screen-printed and packaged in Toronto (also pretty cool, heard of Drake?).